![Golden Circle model: Sinek's theory value proposition ...](/6ky5vhl/306.jpg)
Golden Circle model: Sinek's theory value proposition ...
· Sinek's Golden Circle model is an attempt to explain why some people and organizations are particularly able to inspire others and differentiate themselves successfully. The neuroscience behind the Golden Circle theory is that humans respond best when messages communie with those parts of their brain that control emotions, behavior, and decision making.